In November 2019 the NAR Board of Directors adopted the Clear Cooperation Policy 8.0 in response to concerns about the use of tactics to keep properties off the MLS to the disadvantage buyers and sellers.
The Clear Cooperation Policy:
Within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public. (Adopted 11/19)
In recent years there has been a significant growth in the misuse of limited marketing tactics that benefit the listing firm more than the client. These types of issues have restricted the number of choices for buyers, raised questions about fair and equal opportunity leading to Fair Housing concerns, skewed MLS data, and have resulted in breach of fiduciary duties lawsuits.
The Clear Cooperation Policy is intended to reduce nefarious off market activity and ensure that buyer and sellers benefit from having access to the most comprehensive property information through the MLS. It also establishes a uniform rule for all publicly marketed properties ensuring the greatest marketing exposure for consumers and consistent business practices which minimizes confusion.
To support the local application of the Clear Cooperation Policy, MLSSAZ has produced an implementation plan that was developed in concert with input from a diverse assortment of workgroups, taskforce, and regional broker forums including the Santa Cruz County Board of Realtors®, Green Valley/Sahuarita Association of REALTORS®, and the Tucson Association of Realtors®. To support the premarketing efforts of the listing broker, MLSSAZ will introduce the availability of a Coming Soon listing status for MLS Subscribers. To read about the local implementation of the Clear Cooperation Policy click MLSSAZ Implementation.
For more information about the National Association of Realtors Clear Cooperation Policy visit https://bit.ly/3e86OXA